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Our Story

             
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Born From Love, Made for Sensitive Skin

Cubita Skincare began in 2017 with something deeply personal. A mother determined to find relief for her son's painful, inflamed psoriasis.

After struggling to find skincare that truly worked for his sensitive skin, she joined forces with her eldest son, a pharmacist, to create something better.

Combining a mother's determination, a skin therapist's knowledge and a pharmacist's expertise, they spent two years carefully developing and trialing their formulations.

What started as a mission to help one family member soon became something much bigger.

Today, Cubita Skincare is proudly made in New Zealand, trusted by families at home, Australia and beyond.

With more than 30,000 products sold and with over 90 retailers believing in the mission, our purpose remains exactly the same as it was on day one.

To help people feel comfortable and confident in their own skin.

Because for us, Cubita has never been just about skincare. It's about caring for the skin of someone you love.

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Made for those who care about what goes on their skin, and just as importantly, the values of the companies that they choose to support 🍉